PARISIENNE ET ALORS
Annemieke Van Straalen is neither Parisian nor brazen, as the name she chose for her brand might suggest ("Parisienne et alors" means "Parisian and what of it"). Parisienne et alors is a simple, Bohemian collection designed for women around the world who feel themselves to be Parisian at heart. The brand is a sort of opinion piece that will reflect her changing interests from one month to the next. What this means is that an encapsulated, limited-edition collection of 15 or so models, primarily made in Paris, will be released each month, available for purchase around the world.