Hardware LDN is about encouraging one another through style. Established in 2012 Hardware LDN has remained loyal to it’s London roots of street style and counterculture. Designer Jessica Horwell, a born and bred London gal herself, incorporates her keen eye for design stitched into each Hardware LDN piece. Hardware LDN isn’t conventional, and neither is Jessica. Through hustle and hard work a lifestyle encouraging bold expression through fashion came to fruition. Quickly gaining the attention and support of influential celebrities and women, Hardware LDN maintains a strong audience. Jessica promises to deliver edgy, provocative, and comfortable designs at an affordable price.