At Don't Cry details make all the difference. The company is committed in selecting premium denim, innovative soft felt fabrics, trendy accessories, investing in high technological machines that create the finest details on the denim. The brand works with only the best wash-houses that are true and respectful to the language of sustainability for the environment. Everyone at Don't Cry embraces artisanal craftsmanship. 100% designed and made in Italy.  

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